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The Legacy: PureTech vs RevWood Flooring
Choosing new flooring is one of those decisions that quietly shapes how a home feels for years to come. Mohawk has built a legacy on solving exactly that puzzle with two of its most talked about collections. PureTech and RevWood each take a distinct path when it comes to building your dream space.
The two collections aren’t versions of the same thing. They are two different technologies built for two different kinds of homeowners. Understanding what sets them apart will give guidance when it comes to making a decision that fits your needs and preferences. Let's walk through what makes each one unique.
Live Pure: Why PureTech Could Be Right for You
PureTech is the answer to a question a lot of homeowners have been asking. Can flooring be durable, beautiful, and better for the planet all at once? PureTech is built around a Renewable Polymer Core, which swaps out the traditional PVC plastic core found in most luxury vinyl products. PVC is often less rigid and is prone to dents, which means it has a shorter lifespan depending on foot traffic. It may also have poor recyclability that persists in landfills. Renewable Polymore Core on the other hand, which PureTech uses, has superior scratch resistance (up to 3x more resistant compared to industry standard LVT). In terms of sustainability, the collection is a mix of plant-based and recycled materials. In fact, PureTech is made with roughly 80% renewable resources. It is entirely PVC free, which is a meaningful shift for anyone who has been looking for a lower impact alternative to standard vinyl plank flooring without compromising performance.
And performance is truly where PureTech shines. It’s a 100% fully waterproof floor, protected from top to bottom by Mohawk's WetProtect technology. This design component keeps moisture away thanks to a patented flooring lock system. In addition, a waterproof finish at the surface to keep water from ever reaching the subfloor. The whole system is backed by a lifetime surface and subfloor waterproof warranty—making these floors ideal for kitchens, bathrooms, laundry rooms, and even basements.
If you have dogs that treat the living room like a racetrack, or kids who drag toy bins across the floor, then durability matters. Mohawk backs it up with a no hassle Pet Scratch Warranty. The higher tier PureTech products come with an All-Pet warranty that covers wear and tear for the life of the floor.
Style wise, PureTech doesn’t compromise. Mohawk's Signature Technology gives each plank a rich and authentic color variation with spectacular eye-catching textures. It genuinely has a hardwood look rather than a printed pattern. Depending on the tier you select, you will find anywhere from 20 to 22 mil wear layers with endless color variations per style. Many of which are built with antimicrobial protection through Mohawk’s CleanProtect features.
For the eco-conscious shoppers, by selecting PureTech over conventional options, rest-assured you’ve chosen craftsmanship that honors beauty and responsibility. Your choice of eco-friendly flooring reflects commitment to both your home and the environment.We congratulate you on an investment that’s healthy for the planet. Every PureTech purchase contributes to Mohawk's partnership with Plastic Bank. An effort aimed at stopping ocean bound plastic before it ever reaches the water.
RevWood Flooring: Beauty of Wood Without Compromise
RevWood flooring takes a unique, equally compelling approach. Where PureTech reinvents the vinyl plank category, RevWood reinvents laminate. Mohawk describes it as a distinctly American original, and there is something fitting about that saying. RevWood is built on a dense HDF (high-density fiberboard) topped with a laminate wear layer. This gives your floors a sturdy and substantial feel that laminate flooring is known for. In addition, each design pushes the category's durability and water resistance even further than traditional designs found in the market.
The brilliant engineering behind RevWood flooring and its waterproof performance is genuinely clever. Precision milled joints create an incredibly tight seal that keeps water from working its way in from above. While pressed bevel edges reinforce the water-resistant seal. Located around the perimeter of each plank, a hydrophobic coating called HydroSeal works alongside those features to keep any moisture sitting on the surface rather than sinking in. Put it all together, and you get RevWood Plus and RevWood Premier, which are the first laminate flooring designs built to handle wet and steam mopping. These floors also come with WetProtect lifetime protection for both the surface and subfloor.
Like PureTech, RevWood is designed with pets and daily life in mind. RevWood Plus and Premier both include the All-Pet warranty, covering every pet and mishap for the life of the floor. You will also find exceptional scratch protection and fade resistance built into every tier. This means the floor holds its color and finishes even in sun-drenched rooms or high traffic spaces.
What really sets RevWood flooring apart, is how convincingly it captures the look of real hardwood. Mohawk's Signature Technology captures up to 1,000 colors in every square inch of a plank, drawing from layers of design data pulled from actual wood grain. The result is a floor that is nearly indistinguishable from natural hardwood. Once you see it in person, it’s easy to understand why. Whether you gravitate toward classic oak, rich hickory, or a more modern gray toned finish, these floors offer a wide range of species and colorways to match nearly any design preference.
RevWood Select offers real wood visuals and milled bevel edges along with a 10-year waterproof top surface warranty, a great entry point for homeowners who want style and value. RevWood Plus features WetProtect which offers lifetime protection with wet mopping safety. Depending on the tier, these floors also feature antimicrobial protection with Mohawk's most refined surface texturing for an elevated finish.
Installation is another area where this collection earns its reputation as DIY friendly. The locking system allows planks to click together without glue or nails. Whether you hire a professional or tackling the project yourself, RevWood flooring does its best to keep the process effortless. On the sustainability side, RevWood just like PureTech, is made with a substantial amount of pre-consumer recycled content. Each design carries GreenGuard Gold certification for indoor air quality, making it a thoughtful choice for homes that value indoor air quality.
So Which Flooring is Right for You?
It depends on what you value most on a floor. If your top priority is a fully waterproof, PVC free floor that leans into sustainability while still delivering superior resistance, PureTech is going to feel like it was built just for you. It behaves more like a rigid vinyl floor, which makes it especially well-suited to moisture prone areas in hour home.
If you are drawn to the classic feel of laminate flooring, and you want that experience paired with genuinely impressive water resistance, RevWood flooring is the natural fit. It brings timeless, grounded warmth to a room. It also takes advantage of higher tiers that hold up beautifully in spaces when that need to be installed and sealed properly.
Both collections share the same important features and benefits. The two floors use Mohawk's Signature Technology to capture authentic wood visuals. Both also offer GenuEdge bevel edges for a natural, realistic look. Both come with All Pet warranties that give pet owners real peace of mind. Both are backed by Mohawk's decades of manufacturing experience—proudly made in the United States.
Mohawk PureTech Premier Jute Oak
$101.74
Minimum Order: 200 Sq. Ft.Orders less than 200 Sq. Ft. will be canceled. Species: Oak Width: 8.34” Length: 54.34” Thickness: 8 mm + 2 mm pad Coverage: 28.34 Sq. Ft./Carton Install Type: Click Attached Pad: Yes Residential Warranty: Lifetime Commercial… read more
At the end of the day, there is no wrong choice between PureTech and RevWood. There is only the choice that fits your home, your household, and the way you actually live. Whichever direction you lean, you are choosing a floor engineered to handle real life while still looking like it belongs in a design magazine. For any homeowner that doesn’t compromise on style or functionality—any of two collections is a pretty good place to start.
For more details on both collections, along with the full range of styles and colors available, visit flooringmarket.com or quickly get a quote here: request-a-quote
FAQs
Which is the better of the two collections? (RevWood Flooring vs PureTech)
It depends on what you value most on a floor. If your top priority is a fully waterproof, PVC free floor that leans into sustainability while still delivering superior resistance, PureTech.
If you are drawn to the classic feel of laminate flooring, and you want that experience paired with genuinely impressive water resistance, RevWood is the natural fit. It brings timeless, grounded warmth to a room.
What do both collections have in common?
The two floors use Mohawk's Signature Technology to capture authentic wood visuals. Both also offer GenuEdge bevel edges for a natural, realistic look. Both come with All Pet warranties that give pet owners real peace of mind. Both proudly made in the United States.
